herve leger dresses who started her truck in 2013

Wanting to create that festive and enjoyable retail experience is the goal of Zimmerman, herve leger dresses who started her truck in 2013. “I want to change the way people see retail,” Zimmerman says. For her, it's the thrill of meeting people and talking about fashion. She makes the jewelry she sells from pieces she finds in antique stores. “I was so nervous at my first event,” says Zimmerman says, who owns a 10-foot by 6-foot former U-Haul truck. “Sometimes people are afraid of stepping into the truck, so that is why we place some racks outside. “You have to take chances in this business because you never know how an event will go unless you drive your truck there and see for yourself,” she says. “It is definitely not a business for everybody. It all depends on what you want to get out of it.” In any kind of mobile retail you have to think fast and figure out things quickly, says Jischke-Steffe of the association, which expanded nationally in 2013 to offer business benefits to licensed and insured small companies. “People are still exploring the fashion-truck business,” she says. “There are people who aren't familiar with it. People know more about food trucks than fashion trucks so that is one reason they might not walk right into a fashion truck because with food trucks you order at a window and don't step foot inside. It's a positive to have multiple trucks in an area because it creates a mobile mall. And a safe environment for the consumer that it is OK to go inside the truck.”